What are cookies?
Cookies are small text files that a website stores on your device when you visit. They're used for various purposes — from keeping you logged in to measuring how many people visit a page. Cookies can't run programs or carry viruses; they're just small data files.
Cookies set by the website you're visiting are called "first-party cookies." Cookies set by other services embedded in the page (like Google Analytics) are "third-party cookies."
What this site uses and why
We use three categories of cookies.
Necessary cookies
These are essential for the site to function. They can't be turned off.
| Cookie name | Provider | Purpose | Expiry |
|---|---|---|---|
| cookie_consent | semiacidlayer.digital | Stores your cookie consent preferences so we don't ask every visit | localStorage (persistent until cleared) |
Analytics cookies
These help us understand how visitors use the site — which pages are popular, how long people stay, and where they come from. This information is used to improve the site. Analytics cookies are only set if you accept them.
| Cookie name | Provider | Purpose | Expiry |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number | 2 years |
| _ga_XXXXXXXX | Google Analytics | Persists session state | 2 years |
Google's data handling is governed by Google's Privacy Policy. Analytics data is anonymised before processing where possible.
Marketing cookies
Marketing cookies track conversions from advertising platforms. They're only set if you accept marketing cookies. If marketing cookies are rejected, any advertising we run will still work but we won't be able to measure its effectiveness.
| Cookie name | Provider | Purpose | Expiry |
|---|---|---|---|
| _gcl_au | Google Ads | Measures ad conversion effectiveness | 90 days |
How the consent banner works
When you first visit the site, a banner appears at the bottom of the screen. You can:
- Accept all — all three categories are enabled.
- Reject all — only necessary cookies are set.
- Preferences — choose which optional categories to allow.
Your choice is stored in your browser's localStorage under the key cookie_consent. Once stored, the banner won't appear again on subsequent visits unless you clear your browser data.
How to withdraw consent
To change your cookie preferences after the initial choice, clear the site's localStorage data in your browser settings. The consent banner will reappear on the next page load.
Steps vary by browser:
- Chrome: Settings → Privacy and security → Site settings → View permissions and data stored across sites → find semiacidlayer.digital → Delete
- Firefox: Settings → Privacy & Security → Cookies and Site Data → Manage Data → search semiacidlayer.digital → Remove
- Safari: Settings → Advanced → Show Develop menu → Develop → Empty Caches (or Preferences → Privacy → Manage Website Data)
Managing cookies via your browser
You can block or delete cookies entirely via your browser settings. Note that blocking necessary cookies may affect how the site functions. Most browsers allow you to:
- See which cookies are stored
- Delete individual cookies or all cookies from a site
- Block third-party cookies
- Set preferences per site
Questions
For any questions about how cookies are used on this site:
Sarah Brennan[email protected]
+61 419 385 174